definition company

Behind the Designs

Definition Company started as a creative project. It was a way for me to create and support others following their creative paths. Over time, my focus moved from creativity to the business side—production, quality, materials, sourcing, distribution, and marketing. These parts are important and taught me a lot. But I felt I was losing the creative spark that started defco. I wanted the next version of defco to stay true to its original idea. So, I returned to design and made what you see now. The retro colors and simple lines bring it back to basics. Hope you like it! - Bennett #defineyourself #defco