definition company

Behind the Designs

Definition Company began as a creative endeavor. It was an outlet that allowed me to create and also pump those who were pursing their own creative passions and defining themselves. Inevitably, as defco progressed, my focus shifted from the purely creative aspect toward the business: production, quality, materials, sourcing, distribution, marketing, and all that other fun stuff. These are all super important to defco and gave me experience that I never could have imagined. However, I realized I was losing some of the creative aspect that inspired me to create defco in the first place. I wanted to make sure the next defco iteration was true to the concept with which it began. So I got back to design and created what you see here. The retro colors and simple lines inspire bring it back to the basics. Hope you like em! - Bennett #defineyourself #defco